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Over the past quarter century, the software industry has experienced unprecedented growth, exponentially increasing both employment opportunities and export revenues under a high-productivity model. However, indicators from the first quarter of 2026 have raised a warning sign: for the first time in six years, technology employment has contracted—not as a result of external macroeconomic factors, but due to a structural paradigm shift accelerated by artificial intelligence.

In the logistics industry, efficiency is a matter of survival. While many companies start with off-the-shelf solutions, growth eventually demands a custom-built system that can support operations without creating bottlenecks and deliver a clear return on investment.

In today’s business environment, technology is essential. It is no longer just a support tool—it is a central part of corporate strategy. Executives must make key decisions, such as how to structure their technological ecosystem. One of the most important is whether to choose off-the-shelf software or invest in a custom-built solution.